Privacy policy

Last updated: 4 June 2026

Paw and Pet Supply (a trading name of DH SMMA LLC) operates this store and website, including all related information, content, features, tools, products and services, to provide you with a curated shopping experience (the "Services"). Our store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. We sell to customers in the United Kingdom, and we handle your personal information in line with UK data protection law (the UK GDPR and the Data Protection Act 2018).

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. By using the Services, you acknowledge that you have read this Privacy Policy.

Personal Information We Collect or Process

"Personal information" means information that identifies you or can reasonably be linked to you. It does not include anonymised or de-identified information. Depending on how you interact with the Services, we may collect or process:

  • Contact details — your name, billing address, shipping address, phone number, and email address.
  • Financial information — payment card details, transaction details, form of payment, and payment confirmations (processed securely by our payment providers — we never see or store your full card number).
  • Account information — your username, password, preferences and settings.
  • Transaction information — items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past orders.
  • Communications with us — the information you include when you contact us, for example in a customer support enquiry.
  • Device information — your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information — how and when you interact with or navigate the Services.

Where Your Personal Information Comes From

  • Directly from you — when you place an order, create an account, use the Services, or contact us.
  • Automatically through the Services — from your device when you visit our website, including through cookies and similar technologies.
  • From our service providers — when they collect or process personal information on our behalf.
  • From our partners or other third parties.

Cookies

Like most online stores, we use cookies and similar technologies. Some are essential (they make the cart and checkout work), and others power analytics and advertising — including remembering what you viewed so we can improve the store and show you relevant offers. You can control and delete cookies through your browser settings; blocking essential cookies may stop parts of the store from working. For more detail on the cookies used by our platform, see Shopify's Cookie Policy.

How We Use Your Personal Information

  • Providing and improving the Services. To perform our contract with you: processing payments, fulfilling and shipping orders, managing your account, handling returns and exchanges, enabling reviews, remembering your preferences, and tailoring the shopping experience, including recommending products related to your purchases.
  • Marketing and advertising. To send marketing and promotional communications by email and to show you online advertisements for our products on the Services or other websites, including based on items you previously viewed, purchased or added to your cart. You can unsubscribe from marketing emails at any time.
  • Security and fraud prevention. To authenticate accounts, provide a secure payment and shopping experience, and detect, investigate or take action regarding possible fraudulent, illegal, or malicious activity. If you create an account, please keep your credentials safe and don't share them.
  • Communicating with you. To provide customer support and maintain our business relationship with you.
  • Legal reasons. To comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy:

  • With Shopify, vendors and other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. You may have the right to direct us not to use your information for targeted advertising — see "Your Rights" below.
  • When you direct or consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger, to comply with legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce our terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services. To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to requests to exercise your rights over that processing. To learn more, see the Shopify Consumer Privacy Policy, and to exercise rights over data processed by Shopify, visit the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may link to websites or platforms operated by third parties. If you follow those links, please review their privacy and security policies and terms. We are not responsible for the privacy or security of such sites. Information you share on public or semi-public venues, including third-party social platforms, may be viewable by others.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee "perfect security." We recommend that you do not use unsecured channels to send us sensitive or confidential information. How long we retain personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights

Under UK data protection law, you have rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances:

  • Right of access — request access to the personal information we hold about you.
  • Right to deletion — request that we delete personal information we hold about you.
  • Right to correction — request that we correct inaccurate personal information.
  • Right to portability — receive a copy of your personal information and request that we transfer it to a third party, in certain circumstances.
  • Right to object and to restrict processing — ask us to stop or restrict processing for certain purposes, including direct marketing and targeted advertising.
  • Right to withdraw consent — where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
  • Managing communication preferences — opt out of promotional emails at any time via the unsubscribe link in those emails. We may still send non-promotional emails, such as order confirmations.

You can exercise these rights where indicated on the Services or by contacting us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing a request, and you may designate an authorised agent to act on your behalf, subject to verification. We will respond within the timeframes required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us first using the details below — we'll do our best to resolve it. You also have the right to lodge a complaint with the UK's data protection authority, the Information Commissioner's Office (ICO), at ico.org.uk.

International Transfers

We may transfer, store and process your personal information outside the United Kingdom, including in the United States, where our administrative office is located. Where we transfer personal information out of the UK, we rely on recognised transfer mechanisms such as the UK's International Data Transfer Agreement or the UK Addendum to the European Commission's Standard Contractual Clauses, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised version on this page and update the "Last updated" date.

Contact

For the purposes of applicable data protection law, the data controller of your personal information is DH SMMA LLC, trading as Paw and Pet Supply.

Email support@pawandpetsupply.com
Phone +1 213 778 0199
Post DH SMMA LLC, 7901 4th St N Ste 300, St Petersburg, FL 33702, United States
Business hours Monday – Friday, 9:00 AM – 6:00 PM (GMT)